2026
 

New Paradigm Inspections ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.

By using our services or providing us with your information, you agree to the practices described in this Privacy Policy.
 

Information We Collect
 

Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

• Schedule a backflow inspection

• Request a quote or consultation

• Contact us via phone, email, or contact forms

• Sign up for our email communications

• Create an account on our website
   

The personal information we collect may include:

• Full name

• Email address

• Phone number

• Property address (residential or commercial)

• Property type and details

• Number and type of backflow devices

• Preferred contact method

• Payment information (processed securely through third-party payment processors)

• Any other information you choose to provide
   

Information Automatically Collected

When you visit our website, we automatically collect certain information about your device and browsing activity:

• IP address

• Browser type and version

• Device type and operating system

• Pages visited and time spent on pages

• Referring website or source

• Date and time of visits

• Geographic location (general, not precise)

This information is collected through cookies, web beacons, and similar tracking technologies.
 

We use the personal information we collect for the following purposes:
 

1. Client Service and Operations

• Schedule and conduct backflow prevention inspections

• Communicate with you about appointments, testing results, and compliance

• Provide test reports and certifications

• Process payments for services

• Respond to your inquiries and provide customer support

• Send service reminders for annual testing requirements

• Maintain records of testing history and compliance documentation
   

2. Email Marketing

• Send promotional emails about our services

• Provide educational content about backflow prevention and water safety

• Announce special offers, service updates, or company news

• Share compliance reminders and regulatory updates

You may opt out of marketing emails at any time by clicking the "unsubscribe" link in any marketing email or by contacting us directly.
 

3. Analytics and Website Improvement

• Analyze website traffic and user behavior

• Understand how visitors interact with our website

• Improve website functionality, user experience, and content

• Identify technical issues and optimize performance

• Evaluate the effectiveness of our marketing campaigns
   

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:
 

Service Providers

We may share your information with trusted third-party service providers who assist us in operating our business, including:

• Website hosting providers

• Email marketing platforms

• Analytics services (e.g., Google Analytics)

• Payment processors

• Scheduling and calendar services

• Customer relationship management (CRM) systems

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.
 

Legal Compliance and Protection

We may disclose your information if required to do so by law or in response to:

• Valid legal requests (subpoenas, court orders, government investigations)

• Enforcement of our terms and conditions

• Protection of our rights, property, or safety, or that of others

• Prevention of fraud or illegal activities
   

Business Transfers

If New Paradigm Inspections is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.
 

Water Purveyors and Regulatory Agencies

As required for compliance, we submit backflow testing results to appropriate water purveyors (e.g., New Orleans Sewerage & Water Board) and regulatory agencies. This is a legal requirement of backflow prevention services.
 

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
 

Typical retention periods:

• Active client records: Maintained while you remain a client and for 7 years after last service (for compliance and legal purposes)

• Test reports and certifications: Retained for 7 years to meet Louisiana record-keeping requirements

• Marketing email lists: Until you unsubscribe or request deletion

• Website analytics data: Aggregated data retained indefinitely; individual session data retained for 26 months
   

You may request deletion of your personal information at any time, subject to our legal obligations to retain certain records.
 

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Access and Portability
 

You have the right to request access to the personal information we hold about you and to receive a copy in a portable format.
 

Correction

You have the right to request correction of inaccurate or incomplete personal information.

Deletion
 

You have the right to request deletion of your personal information, subject to legal retention requirements.
 

Opt-Out of Marketing

You have the right to opt out of receiving marketing emails by clicking "unsubscribe" in any marketing email or contacting us directly.
 

Do Not Track

Our website does not currently respond to "Do Not Track" browser signals, but you can manage cookies through your browser settings.

To exercise any of these rights, please contact us using the information provided below.
 

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience and collect analytics data.
 

Types of Cookies We Use:

Essential Cookies: Necessary for website functionality (e.g., session management, security)

Analytics Cookies: Help us understand how visitors use our website (e.g., Google Analytics)

Marketing Cookies: Track your browsing to deliver relevant advertisements (if applicable)
 

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to:

• View and delete cookies

• Block third-party cookies

• Block all cookies (note: this may impair website functionality)
   

To opt out of Google Analytics specifically, you can install the Google Analytics Opt-out Browser Add-on.
 

Email Marketing

If you sign up for our email list or provide your email during service, we may send you:

• Service reminders and compliance notifications

• Educational content about backflow prevention

• Promotional offers and company updates

• Industry news and regulatory changes
   

Your Email Preferences

• You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link at the bottom of any email

• Unsubscribing from marketing emails will not stop service-related communications (appointment confirmations, test results, etc.)

• You can update your email preferences by contacting us directly
   

We use reputable email marketing platforms that comply with CAN-SPAM Act requirements and industry best practices.

Data Security
 

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction.
 

Security measures include:

• Secure Socket Layer (SSL) encryption for data transmission

• Secure storage of client records

• Access controls limiting who can view personal information

• Regular security assessments and updates

• Secure payment processing through PCI-compliant third parties
   

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.
 

Third-Party Links

Our website may contain links to third-party websites, services, or resources. This Privacy Policy does not apply to those third-party sites. We are not responsible for the privacy practices of third parties, and we encourage you to review their privacy policies before providing any personal information.
 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this policy.
 

Material changes will be communicated by:

• Posting a notice on our website

• Sending an email to registered users (if applicable)

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
 

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us.

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For Privacy-Related Requests:

To exercise your privacy rights (access, correction, deletion, opt-out), please contact us using the information above. We will respond to your request within 30 days.
 

Louisiana-Specific Notice

New Paradigm Inspections is based in Louisiana and primarily serves Louisiana and Mississippi residents. We comply with applicable Louisiana state laws regarding data privacy and protection.
 

Consent

By using our website or services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.